Meta is testing a new ad in the Instagram feed that you can't scroll past

Instagram ads may soon be much harder to ignore. As TechCrunch reports , Meta is testing a new type of non-skippable ad in the Instagram feed, which the company is calling an "ad break." With the new ads, which have already been spotted by some users, you can't scroll past the feed ad until the"ad break" finishes. According to screenshots shared on Reddit and X , it appears that the "breaks" are a few seconds long, though it's not clear if the length could change should Meta decide to make the n...